In this blog, we’ll break down exactly what HubSpot is, explore the different tools it offers, and see how these tools can transform your business. Let’s dive in!
HubSpot Overview
What is HubSpot?
HubSpot is an inbound marketing, sales, and service software suite that helps businesses attract, engage, and delight customers. HubSpot currently offers six main products:
- HubSpot Free CRM
- Marketing Hub
- Sales Hub
- Service Hub
- CMS Hub
- Operations Hub
Each HubSpot product can be purchased independently, allowing you to focus on the specific needs of your business. However, for maximum growth, we recommend utilizing multiple products together. HubSpot’s ability to integrate with over 100 different applications and third-party programs makes it a versatile tool for any business.
HubSpot Products in Detail
HubSpot CRM
HubSpot CRM is perhaps the most popular product because it is completely free. It gives you everything you need to organize, monitor, and nurture your sales opportunities and current customers. Key features include contact, deal, and task management.
Marketing Hub
As the name suggests, Marketing Hub manages your marketing tasks, allowing your team to generate inbound marketing campaigns and attract more leads. This product includes everything you need to convert your visitors into leads and initiate actions like reporting, creating landing pages, and forms. Key benefits include marketing automation and analytics.
Sales Hub
Sales Hub is HubSpot’s sales software, which allows you to visualize the phases of your sales process and analyze where your leads are in the funnel. You can assign tasks to team members, organize meetings, automate repetitive tasks, and close sales faster. Key features include email tracking, scheduling meetings, and email automation.
Service Hub
Service Hub is customer support software that helps manage customer requests, feedback, and the entire relationship lifecycle. This is essential for keeping your customers happy, retaining them, and turning them into brand ambassadors. Key tools include ticketing, client feedback, and a knowledge base.
CMS Hub
CMS Hub is one of the newer additions to HubSpot’s offerings. A CMS, or content management system, is the backbone of any constantly updated website. With CMS Hub, you can manage your website and blog in one place, track what content your leads engage with, and improve their experience with your marketing and sales teams.
Operations Hub
Operations Hub helps you integrate customer data from multiple sources like Microsoft 365, Zendesk, Square, and Mailchimp, uniting all your data on one connected, automation-friendly platform.
HubSpot AI Tools
HubSpot’s AI tools are designed to drive efficiency and help you work smarter by automating tasks and uncovering valuable insights. Whether it’s drafting content, streamlining workflows, or enhancing data analysis, HubSpot’s powerful AI capabilities enable you to stay ahead in today’s fast-paced business landscape. By integrating AI into your processes, you can optimize productivity, reduce manual effort, and focus on the strategic tasks that propel your business forward.
How You Can Use HubSpot to Boost Your Business
Now that we’ve explored each HubSpot product, let’s talk about how you can leverage them to boost your business and optimize your sales funnel. Here are five key benefits of incorporating HubSpot into your inbound marketing strategy:
Increasing Web Traffic
HubSpot has five key tools to help you bring high-quality traffic to your website:
- Ad Software: Manage all of your social and search ad campaigns and measure the impact at each stage of the conversion funnel.
- Blog Software: Create high-quality content with ease, focusing on attracting visitors and converting them into loyal readers and eventually, customers.
- SEO Software: Help your content rank higher on Google, surpassing competitors, and establishing authority in your industry.
- Social Media Software: Connect with key people in your business and ensure no social media opportunities are missed.
- Content Optimization System: Optimize your website for mobile devices and customize content for all visitors without needing expert programmers.
Lead Capture Tools
HubSpot excels in improving your lead capture process using tools like CTAs, landing pages, and forms. A standout feature is its progressive forms, which remember past users and display different questions, helping you learn more about your potential leads.
Contact Sales Opportunities
Once you’ve attracted leads, it’s time to use HubSpot’s sales functions. Some key benefits include monitoring how leads interact with your website in real-time, setting up notifications for when a contact takes a desired action, and sending emails at the perfect time. The platform also allows for seamless documentation and note-taking, with the ability to record calls directly in the CRM, making it easy for your team to stay informed about prospects and clients.
Close and Manage Sales Opportunities
HubSpot offers a wide variety of tools to speed up the sales process. Features like document tracking allow you to create a centralized file library for your team to manage within the platform. Scheduling meetings with leads is simplified, avoiding the back-and-forth communication, while HubSpot’s pipeline management features help you stay on top of sales opportunities.
Multiple Tools in a Single Platform
With Marketing Hub, Sales Hub, and Service Hub, all your marketing, sales, and customer relationship tools are centralized in one platform. This integration allows you to track which articles a contact has read, what actions they’ve taken on your website, and more—all within a single platform.
Summary
We hope you’ve enjoyed this brief introduction to HubSpot, its products, and the benefits they offer. If you’re interested in more information or potentially integrating HubSpot into your business strategy, we have a link to get you started.
